WHISKAS

MIA

Brand Experience


The first personal assistant that asks questions instead of giving you answers.

Whiskas’ concept “Feed Curiosity” celebrates cats’ curiosity and inspires people to be curious, too. To convey that message, we developed a tech-driven direct marketing initiative that sparked the curiosity of influencers and their kittens – we mean, kids...

Inspired by feline curiosity, MIA speaks two languages and poses dozens of interesting questions. A playful, fun, completely new way to nurture curiosity in the sort of humans that still have a knack for it: children.

Using Google’s Voice Assistant technology, MIA identifies the answer and informs the user if it’s right or wrong. MIA’s 50 questions cover a variety of topics, including science, geography, history, and so on...

Creative team:
Mauro Maedo (copywritter), Lucas Menegotto (copywritter), Pedro Rosadas (copywritter), Hugo Pontes (art director), Tieri Wince (art director)



São Paulo, Brazil