ITAIPAVA

ITAIPAVA SÃO JOÃO 2024

Print & Social Media


First of all, Paulo Rodrigues and me started thinking in some possible scenes for this campaign, such as: an accordion on the chair, a cangaceiro hat and a hook capturing the beer can. Then I have done some illustrations to explain these ideias. After that, the project was approved to go into development and be produced with the art direction of my friends Amanda Pirovani and Pedro Batista. The photography has the artistic vision of Rodrigo Maltchique.