DORITOS

Roulette Tortilla Chips

Print & Social Media


Doritos Roulette is the boldest tortilla chips special edition. Can you handle the fear of holding your tongue on fire?

Inside each bag, you can find some pure fire chips mixed with the traditional nacho cheese tortillas that you already know.
To show the pepper's discrepancy between the traditional flavor and roulette flavor, we created similar characters in the dress, but one of them has a quite different spicy personality.

Creative team:
Tieri Wince ( illustrator ), Renato Burtori ( art director), Daniel Ferro ( art director )




São Paulo, Brazil